AMPLIFY AOTEAROA REPORT RESULTS ANNOUNCED – 3 DECEMBER 2020

​NEW RESEARCH ON GENDER INEQUITY IN THE NZ MUSIC INDUSTRY INSPIRES ACTION
Massey University researchers have today released a report detailing widespread gender discrimination in the Aotearoa music community, in the first report of its kind in New Zealand.
 
READ THE REPORT HERE
 
The Amplify Aotearoa: NZ Music Community Diversity Survey report was developed by Associate Professor Dr Oli Wilson and Senior Lecturer Dr Catherine Hoad from Te Rewa o Punga School of Music and Creative Media Production of the College of Creative Arts, in partnership with APRA AMCOS New Zealand.
 
The researchers conducted the Amplify Aotearoa survey in 2019, which was disseminated to the wider music community and received over 1200 responses.
 
This report specifically looks at the responses of over 600 New Zealand songwriter members of APRA AMCOS (the member organisation representing songwriters and composers in Australasia), which provides a robust census for statistical stratification.
 
The survey collected quantitative and qualitative data with two key aims – to find out more detailed demographic information about the music community and to find out more about the challenges they’re facing, in a confidential and anonymous manner.
 
Across the responses, gender emerged as a key factor impacting opportunities, barriers, and experiences of discrimination, highlighting the need for analysis on intersectional issues that impact gender diversity. 
 
More than two-thirds of women in the music community (70.1 per cent) reported experiencing bias, disadvantage or discrimination based on their gender – seven times the rate of men (10 per cent). The qualitative responses included reports from women of being undervalued, overlooked, and patronised by their peers.
 
Almost half of women (45.2 per cent) reported that their safety in places where music is made and/or performed was a barrier to their success, over twice the rate of men (20.5 per cent). Among the confidential responses to the survey there were instances of sexual harassment and coercion, unwanted physical advances, and inappropriate comments pertaining to appearance.
 
A lack of gender diversity in live performance/festival and concert line-ups was regularly mentioned by respondents, and women reported instances of being turned down because an event had already fulfilled its ‘quota’.
 
The survey results also identified areas for future research in order to acquire a deeper understanding of what is happening, why, and where to act. These areas include challenges and discrimination based on other factors, such as ethnicity, age, disability, and sexuality.
 
Respondents were spread around New Zealand, and represented a variety of age groups, ethnicities, sexualities, genders, and time spent in the industry, as well as working across different areas of the industry (songwriters, performers, composers, producers, educators, label managers, audio engineers, retailers, students, mentors, administrators, and more).
 
Dr Catherine Hoad says her motivation to do this research stemmed from her role as a senior lecturer in the Bachelor of Commercial Music programme. “As music educators, we’re training students who will form the future workforce of the music industry in Aotearoa. We want to do our part to contribute to an industry environment that is safe and welcoming not only for our graduates, but everyone in the sector.”
 
Dr Oli Wilson says the College of Creative Arts has strong ties with the music industry and they are looking forward to working with industry members on how to address the issue. “The results from our research are concerning, yet we are heartened by the way industry has acknowledged these findings and are taking them seriously. Aotearoa music’s strength is in its diversity, and it’s important that we continue to support industry towards making our sector fairer for everyone.”
 
Head of NZ Operations at APRA AMCOS Anthony Healey says “The research shows that we have much to do when it comes to caring for and nurturing the people in our industry.
“Clearly there are genuine barriers to success, particularly for women and this must change. While some of these issues were already suspected, we now have robust evidence. The issues highlighted by the statistics are not acceptable. They demand action and thankfully this report gives us greater insight into the areas that need to be targeted as a priority.
“As a first step forward we are pleased to be part of SoundCheck Aotearoa, and keen to fast track this work, particularly pertaining to safety and conduct.”
 
SOUNDCHECK AOTEAROA WELCOMES THIS REPORT AS THE BASIS FOR MEANINGFUL ACTION TOWARDS A SAFE AND INCLUSIVE MUSIC COMMUNITY
 
SoundCheck Aotearoa is a collective action group of organisations, formed with the aim of developing and growing the music industry through a safe and inclusive culture in the music community.
 
Jo Oliver, a spokesperson for SoundCheck Aotearoa, said:
“We welcome this report as it provides the evidence base needed to prioritise our efforts and work towards meaningful change together.  We want all our people to be safe at work whether in a tour van, recording studio, at a venue or in an office. This report reinforces our decision to prioritise work to help prevent and address sexual harm in our music community.” 


SoundCheck Aotearoa has appointed a specialist in the area of sexual harm prevention for guidance and support, and its first priority is to support those who have experienced sexual harm.  If you or someone you know needs help or support, please see below for a list of contacts and services available.
 
The group plans to continue its work on safety issues, including rolling out a training programme across the music sector, providing shared resources, and consulting across the music community to develop a code of conduct.  This is the first initiative for the newly formed group which also plans to examine gender issues more widely, and has commissioned Massey to provide further research on ethnicity.
 
The collective work on safety is particularly important for the music industry where there is a prevalence of contractors or self-employed individuals working together sporadically; unusual working hours; and a general lack of traditional workplace structures and HR support. 
 
“SoundCheck Aotearoa is committed to working with organisations, groups, businesses and individuals across the music community to make our workplaces safer.  We have taken our first steps and we are inviting everyone in the music community to get involved and contribute to meaningful positive change.”
 
Visit www.soundcheckaotearoa.co.nz or contact [email protected] for more information or media requests.
 
 
WHERE TO GO FOR HELP OR INFORMATION ABOUT SEXUAL HARM:
 
MusicHelps Wellbeing Service: Call 0508 MUSICHELPS
 
HELP: Call 24/7 (Auckland) 0800 623 1700, (Wellington) 04 801 6655
 
Safe To Talk:  Call 0800 044 334 | Text 4334 | Email [email protected] 
 
Rape Crisis: Call 0800 88 33 00
 
NZ Police: Call 105
 
Aviva: Canterbury Sexual Violence Crisis Service - Call (03) 377 5402 / 0800 284 82669
 
Tu Wahine: Kaupapa Māori Sexual Violence Crisis Service – Call 09 838 8700   
 
Korowai Tumanako: Kaupapa Māori Survivor and Harmful Sexual Behaviour Support Service – Email: [email protected]  
 
Te Puna Oranga: Kaupapa Māori Sexual Violence Crisis Service – Call 0800 222 042 | Email: [email protected]    
 
Male Survivors Aotearoa: Support for the well-being of male survivors of sexual abuse  
 
Shama:  National Sexual Harm Support Service for ethnic communities – Call (07) 843 3810 | Text 022 135 9545 
 
Human Rights Commission: Call 0800 496 877
 
Employment Relations Authority: Call 0800 209020