Edward Ru is a New Zealand-based reggae artist known for his infectious grooves, positive vibes, and energetic live performances. The band was formed in 2004 by a group of friends who shared a love for reggae music and wanted to create music that would inspire and uplift audiences. Ed’s music is characterised by his unique blend of roots reggae, dub, and dancehall, which he infuses with his own New Zealand flavour. His lyrics are often uplifting and optimistic, promoting messages of love, unity, and positivity. Since his formation of his band, Sweet & Irie have released several successful albums and singles, including "This Is Us," "People," and "Feels Like Magic ." He has also performed at many festivals and events throughout New Zealand and have toured internationally, including in Australia and the Pacific Islands. Sweet & Irie's Ed Ru’s live performances is a high- energy experience, he’s known for his engaging stage presence and infectious rhythms. Ed Ru has become one of New Zealand's most popular reggae acts, and his music has helped to promote reggae music and culture throughout the country. In addition to his music career, Ed Ru is also known for his philanthropic work, including supporting various charities and initiatives that help to improve the lives of people in need. He is committed to using his music as a force for positive change and inspiring audiences to make a difference in his communities.