NZ On Air held the second ever New Music Pasifika round in May 2020, seeking new music from Pasifika artists. NZ On Air doubled-down on the investment, with funding confirmed for 24 artists and tracks, from the 95 applications received, almost twice the amount received for the inaugural round. Each artist will receive $8,000 funding to record and promote their songs. The funded songs span multiple genre including Hip Hop, Gospel, RnB, Heavy Metal and Country music, with languages represented including Niuean, Tongan, Cook Island Māori and Samoan, as well as English. For 19 of the artists it is their first time receiving NZ On Air funding.
The Pacific Music Awards Trust and Pacific Media Network were partners with NZ On Air, working to provide assist with publicising the funding round and reaching out to engage the Pacific music community. Our Trust understands and values the important contribution this support will make to the Pacific music community and NZ music industry.
The 24 artists confirmed for this funding are as follows:
Alimit ‘Inanay – The Tribute featuring Jagarizzar x Tiddas’, ANTHEM ‘Joy featuring Marley Sola & David Ware’, Diggy Dupé ‘Hype’, Foundation ‘Start Love Over’, Hawkins ‘Can’t Leave It Alone’, IYBZEE & IYBZAY Does She Really Want Me?’, JARNA ‘I’m Fine’, Juwan ‘Home’, LEO MerryGoRound, Lomez Brown ‘Feel The Motion’, MAL ‘Say/Ne Pehe Mai’, Raggadat Cris / Foki Mai, Sam V X bKIDD ‘Cruisin’, Samson Squad ‘Taku Vaine’, Sapphire Matāfai ‘Dilemma’, SEMA ‘Real’, Shepherds Reign ‘Aiga (Toe Fo’i)’, Tazman Jack ‘Myself’, THE MITIS ‘See You Again’, TJ Taotua ‘You and I’, TONE6 ‘Another Level of Emotion’, Tree ‘Afio Ane Loa’, Village90 ‘To the Wire’, VILLETTE ‘Angle’.
NZ On Air, announced the inaugural New Music Pasifika focus round at the end of 2018, with applications due early 2019. This was the result of research that identified gaps in public media content, the need for more diverse local content and to reach under-served audiences. This was an amazing opportunity for Pacific artists to secure financial support to record a single, produce a video and also promotion costs.
From the 51 applications received, the following 14 artists were confirmed to receive the funding: Diggy Dupe, ‘CI’, Disciple Pati, ‘The Boy Who Cried Woman’, Emily Muli, ‘No More’, La Coco, ‘Back When’, Lani Alo, ‘Alo I ou Faiva’, Mikey Mayz, ‘Wild People’, Queen Shirl’e, ‘Queens Rise Up’, Raze ft Poetik, ‘Another Lover’, Shepherds Reign, ‘Legend’, Snare, ‘Fuso Gumz’, Swiss ft DJ Noiz & JSQZE, ‘Island Kings’, Tazman Jack, ‘Eyes Closed’, Tommy Nee, ‘Criminal Minds’, Truce, ‘Faded’.
The NZ On Air funding was supported by the Pacific Music Awards Trust and Pacific Media Network, to promote applications and also provide workshops to support the process.
The Pacific Music Awards Trust were asked by Stand Up Stand Out (S.U.S.O), Auckland Council’s secondary school music competition, to provide PMA artists as mentors. The mentors were selected and asked to provide the mentoring sessions for all of the musician and vocalists, confirmed as finalists for S.U.S.O. One-on-one mentoring provided to the finalists, by PMA artists - providing performance feedback, along with encouragement and motivation - to assist with their preparation for the SUSO finals. S.U.S.O is an Auckland Council event, with the finalist mentoring sessions taking place at OMAC, in August, in the weekends leading up to the public live finals event. The artists confirmed as mentors for 2019 were: Tommy Nee and Nastassia Wolfgramm.
The Pacific Music Awards Trust proudly presented the 2019 Pacific Music Awards Showcase, co-hosted with Otara Music Arts Centre on Saturday 30 November 2019.
This live showcase continued the 15 year anniversary of the awards, celebrating Pacific music and connecting our PMA artists with our community. The day featured performances from 2019 PMA finalists: Revere, Villette, Sonatane Kaufusi and Runtingz Family, on the outdoor stage alongside Otara Market. The showcase was hosted by GK and DJ Flip the Script – with support from Stand Up Stand Out (SUSO) band winners C6, from Tangaroa College. This showcase was presented in partnership with OMAC, with support from the Otara Papatoetoe Local Board.
To provide support to smokefree Tangata Beats, the Pacific Music Awards Trust worked with the Rockquest Trust, to provide mentoring support. PMA artists were requested as mentors for the Auckland Heats, and met with each finalist to give them direct practical advice following their performance and to help prepare them for the finals. The PMA mentors were: Razé and Melodownz. We were also asked to provide a PMA artist to perform at Auckland final, which was: Revere.
This was a great way to connect with the secondary school artists coming through smokefree Tangata Beats and provide support and encouragement.
'Write On' songwriting workshop co-hosted with Otara Music Arts Centre/Auckland Council: Sat 4 May 2019. We asked four artists/practitioners: Pos Mavaega, Feleti Strickson-Pua, Bella Kalolo, and Christian Mausia; to speak on the day, sharing their music journey and also their specific expertise. The workshop was open to local artists and was provided free.
In 2018, we worked with SIT and MAINZ to confirm two scholarships, which were announced at the 2018 Vodafone Pacific Music Awards. This was a full scholarship for a student to study at the SIT campus in Invercargill and a full scholarship for a student to study at MAINZ at their Auckland campus. Both were confirmed and implement from the 2019 tertiary year.
A specific workshop was held in March 2019, for the artists who received New Music Pasifika funding from NZ On Air, to support the process. This was held so the artists could go through the administration and next steps required from NZ On Air. This was hosted at PMN, and presented by Petrina Togi-Sa’ena (Pacific Music Awards Trust) and David Ridler (NZ On Air). We were also able to share information about PMN, with Sara-Jane Elika, Patrick Lino and Lui Vilisoni, attending.
The Pacific Music Awards Trust and Pacific Media Network, partnered to present a workshop series supporting local artists and producers, to provide practical information and advice. This workshop was held in January 2019. Presented by Nadia Marsh (PMN), David Ridler (NZ On Air) and Petrina Togi-Sa’ena (Pacific Music Awards Trust) to cover the key funding agencies: NZ On Air, Te Mangai Paho, Creative New Zealand. A core focus for this workshop was to share and announce information about the New Music Pasifika funding from NZ On Air. Information was also shared about PMN, the Pacific Music Awards and the New Music Pasifika funding, announced by NZ On Air.
The 2018 Vodafone Pacific Music Awards Winners Showcase, was co-hosted with OMAC and continued the 2018 awards theme: Fire|Family|Faith. The showcase was held on the outdoor stage, alongside the Otara Market, on Saturday 8 December. The showcase featured the following 2018VPMA artists: 9-5ers, LaCoco, Razé, Punialava'a, with support from DJ Exile and performers from Papatoetoe High School. This showcase was presented in partnership with OMAC, with support from the Otara Papatoetoe Local Board.