Media release re: 2020 TAUTUA PROGRAMME
The Pacific Music Awards Trust undertakes a number of services each year to support Pacific music artists, nurture the creation of Pacific music and contribute to sustaining the Pacific music industry. Following on from the 2020 Pacific Music Awards celebration, the Trust are now able to turn their attention to their support programme for Pacific artists.
The Trust has formalised its existing programme, anchored with support received from Creative New Zealand, which is aptly named the Tautua Programme, based on the Samoan proverb: “O le ala i le pule, o le tautua”, the pathway to authority is through service. The priorities for the Tautua Programme are: artist development, industry connections, live performances and digital content.
At this time, the Trust are planning to present activities that were unable to take place earlier in the year and due to the impact on the music industry this year, the Tautua Programme will focus on mentoring and artist development support. From the work with NZ On Air, mentoring was provided for the artists who received the New Music Pasifika funding, with MMF and the Pacific Music Awards Trust. The Trust also extended this support, to provide in depth one-on-one mentoring with some of the artists who received the funding, providing additional support to complete their releases. The Trust is also connecting PMA artists with the finalists from smokefree Tangata Beats providing mentoring for their recording sessions and also mentor support was confirmed for the docuseries by the Crescendo Trust of Aotearoa.
The Trust are also happy to announce workshops will be hosted in partnership with music industry organisations, such as APRA and MMF. The workshops will begin in person, and the Trust is also planning how to share content online and also host online workshops, to provide information and access nationally. The first workshop will be held with APRA on Wednesday 18 November, which will be the first in a series of workshops that the Trust and APRA will co-host, to discuss important issues for songwriters/composers in regards to their rights, royalty income and music licensing.
Details of recent activities from the programme are available on the Trust’s website: https://www.pacificmusicawards.org.nz/tautua.html
The Pacific Music Awards Trust looks forward to presenting the support activities for Pacific music artists and to sharing updates with you soon.
Issued by the Pacific Music Awards Trust
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